❖Difference between Brand and Trademark:

A brand and a trademark are related concepts, but they are not the same thing. Here are the key differences between the two:

1- Definition: A brand is the overall identity of a product, service, or company, while a trademark is a specific symbol, design, word, or phrase used to identify and distinguish the source of goods or services of one party from those of another.

2- Scope: A brand is a broader concept that encompasses the entire identity of a product or company, including its reputation, customer experience, advertising, and marketing strategies, while a trademark is a specific element of a brand that is used to identify and differentiate the product or service from others in the market.

3- Legal Protection: A trademark is a legally protected intellectual property right that gives the owner exclusive rights to use the mark in connection with the goods or services for which it is registered. A brand, on the other hand, is not legally protected, although it can be a valuable asset that is protected through trademarks, copyrights, and other intellectual property rights.

4- Ownership: A brand is owned by a company or organization that creates and develops it, while a trademark is owned by the entity that registers it with the relevant authorities.

5- Duration of Protection: A trademark can be protected indefinitely as long as it is in use and the owner maintains its registration. A brand, on the other hand, can be subject to changes over time as a result of changes in the marketplace, company ownership, or other factors.

6- Geographic Coverage: A trademark can be registered in specific countries or regions, while a brand can be recognized and used globally.

7- Valuation: A brand can be a valuable asset for a company, and its value can be assessed based on factors such as customer loyalty, brand recognition, and market share. A trademark is also a valuable asset, but its value is primarily based on its legal protection and its ability to distinguish the goods or services of one company from another.

8- Use: A brand is used to promote and market a product or service, while a trademark is used to identify and distinguish the source of the goods or services from others in the market.

9- Transferability: A brand can be transferred from one company to another in the event of a merger, acquisition, or sale of the company. A trademark can also be transferred, but the transfer must be registered with the relevant authorities.

10- Enforcement: A trademark can be enforced through legal action against infringers who use a similar mark in connection with similar goods or services, while brand infringement may involve a broader range of legal claims, including false advertising, trade secret misappropriation, and unfair competition.

In summary, a brand is a broader concept that encompasses the overall identity of a product or company, while a trademark is a specific element of a brand that is used to identify and differentiate the product or service from others in the market, and is legally protected.